Traffic-Changing Consumer Choice: Experts Gather to Ensure a Future for Endangered Species



Hong Kong, 11th March 2016—More than 100 behaviour change experts and practitioners met this week in Hong Kong to formulate innovative approaches and action plans to change the knowledge, attitudes and practice of consumers of illegal wildlife products.


Participants from approximately 60 organizations across the globe represented diverse professional and research experience on influencing consumer choice and a wide spectrum of markets, economies and cultures.


“This was a groundbreaking gathering of demand reduction experts, and we’re confident that between us, we have made great progress in establishing the collaborations and strategies that are needed to prompt major changes in consumer buying behaviour” said Steven Broad, Executive Director of TRAFFIC.


By examining recent research on behaviour change in fields beyond conservation, attendees considered innovative ways to influence consumer choice. Success stories, challenges, lessons learned and insights arising helped to promote fresh thinking around messaging and messengers being used across the sector. This catalysed the development of wide ranging commitments such as co-ordinating approaches to developing research methodologies and gaining consumer insight; and developing a community of practice around how best to change purchasing preferences, buyer behaviour and potential consumer intentions.


“The energy and knowledge shared this week are essential to help us all work together more strategically to stop the demand for wildlife products and save wildlife,” said Dr Mary Rowen, Senior Biodiversity Advisor for USAID.


“Demand reduction plays a crucial role in tackling poaching and wildlife trafficking along the entire illegal trade chain. This meeting has highlighted very important lessons learned from previous approaches to change consumer behaviour, which we now need to incorporate systematically into the design of future efforts,” said Klemens Riha of GIZ, Coordinator of the German Government’s global “Polifund” project to combat poaching and illegal wildlife trade.


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